It Is No Longer Unusual to Plan Decorations Right After Christmas

Answers to questions from ČTK (the Czech News Agency) on Christmas decoration of shopping centres, towns and villages, November 2025.

How many commissions for Christmas decoration of shopping centres, and for decoration in towns and villages, do you have this year compared with last year? What is the trend for shopping centres separately?

Compared with last year I am in a similar position. We won a significant multi-year tender for 15 shopping centres; in the decoration of some we continue without interruption, and some we have had to give up in order to manage the overall capacity of our production.

What revenue do you expect from outdoor Christmas decoration commissions compared with last year?

We are growing steadily by 30 %, recently even faster, so we expect a turnover of around 300 million. Unfortunately, given its seasonal nature, our turnover also depends to some extent on such a variable as the weather.

Shopping centres – roughly what sums do commissions for Christmas decoration of shopping centres run to? In which Czech shopping centres will people be able to see your decoration this year?

The amounts allocated to decoration depend on the size of the centre, the form of the decoration and so on. Roughly 350 thousand to 2 million is the most common budget. Certainly, for example, centres in Prague such as Slovanský dům, Myslbek, Quadrio and a little further OCNS, DBK, Fénix, Stromovka, Vivo Hostivař, Novo Plaza…; outside Prague, Centrál in Most, Varyáda in Karlovy Vary, Avion in Ostrava, all the shopping centres in Plzeň, Futurum in Kolín and in Hradec Králové, City Park in Jihlava, Pivovar in Děčín, Bondy in Mladá Boleslav, Olympia Mladá Boleslav, Galerie Teplice, Olympia Teplice, Nisa Liberec and so on.

Shopping centres – how far in advance must Christmas decoration in shopping centres be planned? How long does the installation of the decoration alone take?

Today it is no longer unusual to plan decoration right after Christmas, especially abroad. But preparations take place in the first half of the year, September at the latest. The installation itself depends on the size and complexity of the space, but small centres we can install in a day, medium ones in about 2 days, and large ones take roughly 3–5 days.

Besides towns and shopping centres, we also decorate Old Town Square and Wenceslas Square and the Prague fleets…; the decoration of the tree and markets on Old Town Square takes roughly 4 days.

Do shopping centres, towns and villages increasingly also consider the energy efficiency of lighting or the sustainability of decoration (for example, not buying new decoration every year, or wanting more ecological materials)?

An ecological approach is of course reflected in every approach: we produce on a 3D printer and we recycle plastic decoration. For a long time now, clients have preferred to arrange decoration on a turnkey basis, that is, through rental and complete services, so that the decoration is used for as long as it remains functional. The question of savings is sometimes somewhat distorted in the public mind; our LED systems are so gentle and economical that even a large light decoration is comparable to the operation of a few electrical appliances in a sales stall. We express respect for the environment through operating hours, unlike advertising panels or illuminated shopping centres.

At present we operate 22 light exhibitions in 11 European countries. Hundreds of villages and towns and about 65 shopping centres.