• Data controller: DECOLED s.r.o., IČO 25683853, Fráni Šrámka 2622/18, 150 00 Praha 5 (info@decoled.com)
• Tool: Google Analytics 4 by Google, loaded through Google Tag Manager only after you consent.
• What is measured: pages visited, where you came from, device type and approximate location (country, city). Google Analytics also records automatically when you scroll almost to the end of a page, click a link to another website, search the site, download a file or play an embedded video.
• What is stored: the cookies _ga and _ga_<ID>, valid for up to 2 years, which tell visitors and their visits apart. No advertising cookies are used.
• Regardless of your choice, the site loads its fonts from Google Fonts and embedded videos and preview images from YouTube, so your browser connects to Google’s servers. The site does not use them to measure visits.
• Changing your choice: the “Cookie settings” button in the footer. When you withdraw consent, measurement stops, the Google Analytics cookies are deleted from your browser and the page reloads. The site remembers your choice for 12 months in your browser’s storage.
• Recipient: Google Ireland Limited as processor, which may transfer data to Google LLC in the USA. The transfer is covered by the EU-U.S. Data Privacy Framework, under which Google LLC is certified and which the European Commission has recognised as ensuring adequate protection.
• Retention in Google Analytics: 14 months
• Legal basis: your consent under Article 6(1)(a) GDPR. Consent is voluntary; the site works the same without it. You can withdraw it at any time; this does not affect the lawfulness of processing before the withdrawal. You have the right to access your data, to have it rectified or erased, to restrict its processing, to data portability and to lodge a complaint with the Czech data protection authority (Úřad pro ochranu osobních údajů).

Questions about measurement? Use the “Contact” section.